Evaluation 2

Evaluation Task 2 - How Effective is the Combination of Your Main Product and Ancillary Texts?

I have produced a voiceover for this task which will play over my trailer, featuring my ancillary texts.

I attempted to include stereotypical conventions of the psychological thriller genre, to attract my target audience. I have included synergistic features that my audience will recognise as a part of my campaign.

Our film starts with high key lighting which is counter typical of the thriller genre, this establishing the couples relationship. This builds to the plot twist (dis-equilibrium). The text 'When Love Turns Sour' appears, this is the tagline of 'Fixation' and is also on my poster, which my audience will remember as a part of my campaign. Following the plot twist, the lighting turns to low key lighting, this reflects the mood. Low key lighting is a stereotypical convention of the thriller genre, seen in 'Se7en' and 'The Purge'. Low key lighting is synergised throughout my three products, highlighting the thriller genre of 'Fixation'.

My target audience is 15-30 of both genre, this age group will enjoy following the complex storyline and will understand the plot twist. They will like the exciting and suspense-building narrative. From research, I found males prefer the action and psychological aspects, whereas females prefer films with romance. Therefore, 'Fixation' will effective target my audience.

Another syergisitc feature I used was to include the same 'Charlemange' font throughout my 3 products, in the same red colour, red represent danger which is stereotypical of the thriller genre  and represent love which highlights the romantic tone at the start.  'Fixation' is easily recognisable for the audience because of the font/colour. The word 'Fixation' is on our merchandise and promotional Facebook page in the same font/colour, this spreads the campaign further, which will increase revenue.. Additionally, the release date is in the same font/colour, henceforth repeatedly reminding them.

 For my magazine cover, I used 2 images of the main characters. I filled one of the images with black  creating a silhouette effect. I placed the silhouette image in the background, this shows them closer, this is to represent a shadow of the relationship they once had. The coloured image at the front in the middle, bringing the focus to this main image, this shows him grabbing her suggestive of the plot. In both images he is looking at her echoing the name 'Fixation'.

 The background is black with glass shattering. The title is in the same font as my other products and the red makes it stand out.

The main image on my poster is the protagonist and antagonist face to face, his eyes are fixated on her echoing the name of our film and she is looking away, suggestive of the plot. There is an image of glass shattering in the middle. At the top of my poster, I included Selma's eyes, to highlight our name 'Fixation', as fixation is often visual gaze. The image of the eyes are subtle, therefore keeps the focus on  the main images. The black background of the poster fits the thriller genre and is synergy with my other products. I included 'Fixation' tagline 'When Love Turns Sour' in the same font on my trailer and poster. I believe synergising the font throughout my text has increased the professionalism of my texts.

My poster and magazine cover include synergy they have the theme of shattered glass on them both, this is to represent the characters destructive relationship.

I have featured the protagonist and antagonist on both my poster and magazine, as they are both main characters and from research similar film included more than one character. The characters are wearing the similar smart/ casual clothing throughout my three products. This shows they are middle class. The clothing is realistic adding verisimilitude, making it more relatable to the audience. Lewis is wearing a shirt on both my poster and magazine emphasising his power and dominating status. My audience will recognise the main characters remember my campaign. 

I decided to include institutional information on my poster and trailer, however from research i found this to be uncommon on magazine covers. Institutional information is important as it credits the production company, crew and actors. 

To conclude, I believe that the combination of my three products are effective, as I have successfully used synergy making elements recognisable, meaning the audience will remember my campaign. I have include stereotypical conventions of the thriller genre which will appeal to my target audience. I believe the audience will be interested and intrigued, whilst also visiting the promotional 'Fixation' Facebook page and purchasing the 'Fixation' merchandise, which also have the synergistic font, highlighting my campaign, increasing revenue.