Wednesday, 22 November 2017

Planning - Production company logo



Our production company is called 'Moonlight Productions'. We decided on this name due to the connotations that it has with the night and low key lighting is a main convention of the thriller genre. We wanted to reflect in out production company name and logo.

From research, I liked the look of the silhouette of the trees with the light in the background. It was the foundation of the logo and everything else was added. The silhouette empathizes the darkness.

For the background I used a grey/blue colour, to make it mysterious. I added an effect to this to make the bottom lighter gradually turning darker, this is more effective as it makes the trees stand out more. This also has the connotation of the day turning to night and in most thriller film, it is mainly set at night.

We also used a circle background, this is to signify the moon. The moon has connotations of time passing and things coming to an end. The idea of a time limit and ending adds suspense and tension.

For the font I chose a jagged edge style font. I creates an effect that it has been carved out from potentially a knife which is a stereotypical prop for the thriller genre.

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