Planning - Social media advertising

Due to our target audience being 15-30, a psycho graphic is that they would enjoy using social media. We thought the perfect way to advertise would be to create a social media page for our film, we created a Facebook page. This will successfully target our audience as this age group are stereotypically known for using social media such as Instagram, Facebook and Twitter.  We will post institutional information in order to inform the audience of the release date. It is also where the trailer will be posted and hopefully shared around, the 'digital' word of mouth. This will also allow us to connect with the audience by getting they feedback/changes on our poster, magazine, trailer etc.

For example the film 'Red Sparrow' a thriller film set to release in 2018 has 90k likes on Facebook. This has proved an effective way of reaching their target audience and promoting their film.