Thursday, 15 March 2018

Evaluation 3

Evaluation Task 3 - What Have You Learnt From Your Audience Feedback?

Trailer Feedback


In order to gain feedback, we uploaded our trailer onto my Facebook, this allowed friends and family to comment what they thought about my trailer. We received a lot of positive feedback about how people enjoyed watching it. This positive feedback lacked constructive criticism, therefore we created questionnaires and gave them to people in our year and class.




We received feedback that the beginning of the trailer is too long and it confuses the genre for the audience. Therefore, we shortened the clips at the beginning to make it faster paced, however it still clearly shows the romantic tone, therefore making the dis-equilibrium more impactful.

We also changed the inter titles from reviews. The text now gives the audience more of an insight to the characters/film engaging them more. We got this inspiration from the text that appears in 'Red Eye'. Additionally, we placed one word from each in red, this is to emphasise the thriller genre.

We changed the music at the beginning as some people felt it was too classical and confused the genre.


Poster Feedback


INCOMPLETE DRAFT


This is the first incomplete draft.

I received a lot of negative feedback for this:


  • Why is there red -confusing 
  • Photos not proportional 
  • Don't like the 'chiller' font

Therefore, I restarted, however I still wanted to include the glass as it is synergy with my other products. I also, took another photo of Selma. 





FIRST DRAFT

In order to receive feedback for my poster, I asked friends, family and peers, one thing they 'like and dislike'. 

Like:
  • Glass shattering- dramatic.
  • Dark background shows it the thriller genre.
  • The title is bold and stands out.
  • The different sizes of the billing block look professional.
Dislike:
  • Actors names are too plain and boring.
  • A bit simplistic.

Change 1

I decided to add another primary image of Selma's eyes. this is because 'Fixation is often associated with visual gaze, emphasising the name. I got a front, close up image of Selma. I use the 'magic wand' tool to remove the rest of her face, leaving just the eyes, I then put them in black and white. I then copied the original coloured image and removed everything apart from the pupils. I then layered this over the black and white. This makes the piercing colour of the pupils stand out. This lead to the issue of the placement of the actors names.

Change 2

I moved the actor/actress name to the bottom, the names frame the release date making it stand out. I change the colour of the surname too red, this is the same red as the title and release date. The colour makes the actors names stand out and the red is stereotypical of the thriller genre. This adds professionalism.

FINISHED

Magazine Feedback

FIRST DRAFT

I received verbal feedback for my magazine poster, the overall response was positive. People said they liked the glass synergy with my other products. Additionally, they said they thought the overall look showed the thriller genre. Negative response I received was that the title of the magazine is too plain and boring. Also too much space on the magazine. 

Change 1
I chose the name 'Hollywood' as the film industry is associated with the location. I got an image of the Hollywood sign. Therefore, the audience will pick up the magazine and see the popular landmark and will associate the magazine with the film industry. I removed the background using Photoshop, I also removed the o's in 'Hollywood' and replaced them with film reels, to emphasise that it is a film magazine.

Change 2

Image result for film magazine coversTo fill the space on the left, I took another image of Lewis and Selma looking at each other and closer together. I filled in this image with black using the 'bucket tool' and the 'paint brush tool'. To create a silhouette effect. I placed the silhouette image in the background, to represent a shadow of the relationship they once had. He is looking at her echoing the name 'Fixation'. 
Additionally, I placed the head in front of the title, this makes the image stand out. From research I found this common on film magazine covers. 



FINISHED

1 comment:

  1. Excellent idea to create the questionnaires to enable more effective feedback and there is excellent evidence of how you have used the more constructive feedback received to make adjustments and improvements to your final product .

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